I had a name for my company, I had a resource that I could use to get the Logo designed.
99designs is a marketplace to engage designers, as well as people who want to hire designers. I wrote a de-brief about what I was looking for, and posted it on there. I had to be very specific about what I liked, or disliked.
I paid $334 USD. For $334 USD, you get 40 designs.
In my mind, that translated to -> "Wow! I am going to have 40 designers work on my LOGO".
Things I wish I had known about 99designs:
- 40 designs does not equate to working with 40 designers. In reality, I ended up working with 3 - 4 designers; out of which 2 were terrible. Should a designer incorporate your feedback, and post iterations of your design, those are considered "new" designs. Perhaps, I did not understand the 40-designs concept properly. However, I do think, certain transparency is required. And, had 99designs mentioned that iterations are counted new designs, I would not have been surprised.
- If you guarantee the prize money, you are likely to get more designers. However, this means that even if the designs are terrible, you'd still forfeit $334 USD. In the first case, should you not like any designs, you are refunded the money.
- 99designs does not show your project to all the designers. Projects are shown based on the amount you pay.
Lessons Learned: Always check with your potential users, incorporate their input, and pivot!
Would I use 99designs again?
Probably not, but it is good to have a resource available for sole entrepreneurs.